Mission: Spread a culture of snow-based mountain safety and responsible recreation through collaborative action and cohesive messaging.
Who we are: A collaboration of North American mountain industry professionals – avalanche workers, educators, equipment manufacturers, retailers, trade groups, and associations – who recognize the need for behavioral and cultural change among backcountry travelers in and around avalanche terrain.
The Avalanche Project was originally created as Project Zero (est. 2010) as a coalition of avalanche forecast centers, ski industry brands, manufacturers, and other players as a national effort to increase awareness and education and decrease preventable avalanche deaths.
With the help of a few key Snow Industry Brands – the project felt it was beneficial to re-brand as The Avalanche Project. This name change reflects our intent to engage users directly without confusion and to continually evolve with the users.
At the core of the campaign are the “Backcountry Basics” one should follow before entering backcountry terrain. These are 3 call-to-action pieces that serve to reinforce the baseline of a positive backcountry experience.
Backcountry Basics –
• Get the Gear
• Get the Training
• Get the Forecast
Additional pieces of the Backcountry Basics were originally developed in response to the Snowmobile Community and are important to keep in mind while venturing into avalanche terrain. They are:
The Avalanche Project strives to distribute this message to create a central and easy to remember checklist before entering the backcountry.