Summer is a funny time in the world of the Avalanche and Ski Industry. While unsuspecting backcountry enthusiasts are enjoying the river, their bikes or climbing on some splitter – many of us are working away behind the scenes prepping for the first snow fall. It’s a time of reflection on the season past, looking for room for improvement and better tactics or events for the next year.
For us over at Project Zero, it was a time to look at our season successes and re-focus on who we are and what we’re trying to do. With the re-organization of our Governance Board and a Marketing Committee borne from many ski industry experts, we spent most of the warm months putting together a stronger brand, overall mission and action plan for this upcoming year. With that in mind, we felt it was beneficial to re-brand our mission with something clear and to the point.
Welcome to The Avalanche Project – A collaboration of North American mountain industry professionals – avalanche workers, educators, equipment manufacturers, retailers, trade groups, and associations – who recognize the need for behavioral and cultural change among backcountry travelers in and around avalanche terrain. Our name may have changed and our logo has gotten a few tweaks, but our commitment to making backcountry safety a priority across multiple user groups remains the same.
This year we will continue to focus on growing the culture of backcountry education and safety, expanding youth and event programming, driving cohesive messaging across the industry and increasing the reach of our coalition through our generous partners and forecast centers. In the next few weeks we will be announcing a few new initiatives and partnerships. Stay tuned for more.
A big thank you goes out to the following for their hard work and commitment to this project:
Tim Bennet, Tom Murphy, Nate Kudar, Hans Smith, Shaun Cattanach, Paul Diegel, Eric Henderson, Bruce Edgerly, Jaime Musnicki , Mary Clayton, Ethan Greene, Simon Trautman and many more.